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DraftKings Basketball Channel Goes Live With Betting Odds and Scores on Sling TV

  • Launch marks operator’s first-ever information channel integration with a live streaming service
  • Branded baseball and hockey channels will go live next on Sling TV in the coming weeks
  • Go-live grows a strategic partnership DraftKings inked with Sling TV parent brand DISH Network
  • Sling TV users signing up with the sportsbook receive a free $50 wager upon first deposit
  • Basketball channel rollout follows DraftKings’ deals with media giants ESPN, Turner Sports
Mark Pearson

Short Bio

Sling logo on television screen
DraftKings has launched its basketball channel on Sling TV, complete with betting odds, scores, and a conditional $50 free wager. [Image: Shutterstock.com]

Channel integration is a first

DraftKings Basketball is now live on Sling TV, giving both subscribers and free users access to betting odds and real-time game scores.

DraftKings shared news of its April 22 basketball tip-off on Sling TV – the Massachusetts-based sports betting giant’s first-ever information channel integration with a live streaming service – via Twitter:

DraftKings Baseball and DraftKings Hockey channels will follow next on Sling TV “in the coming weeks”, a news release announced.

Sling TV is a Meridian, Colorado-based streaming TV service founded by current Condé Nast CEO Roger Lynch and owned by Dish Network Corporation.

Sling TV president Michael Schwimmer said the basketball channel was “just the beginning” of how the TV service intends to deliver the DraftKings sports experience to customers. He added: “We will continue expanding and enhancing our offerings to be the ultimate entertainment experience for sports fans.”

Strategic partnership gathering momentum

DraftKings’ informational channel go-live on Sling TV follows a March 2021 strategic partnership inked with parent company DISH Network to integrate the sportsbook’s app onto the TV provider’s Hopper platform.

The DISH Network deal availed DraftKings’ daily fantasy and sports wagering apps to any DISH TV user with a Hopper family receiver. Users can view odds and place bets or start daily fantasy contests via their TV. They can then complete the transactions, if sports betting is legal in their state, on the DraftKings mobile app.

DraftKings president of product and technology and co-founder Paul Liebermans said the sports betting company continually looks at new angles “to reach customers through innovative collaborations with recognizable brands” such as Sling TV.

an entirely new viewership experience through this first-of-its-kind streaming service”

Lieberman added in the news release that DraftKings was “thrilled” to grow the relationship, which he said will offer Sling TV users “an entirely new viewership experience through this first-of-its-kind streaming service.”

On its new basketball channel, DraftKings is offering Sling TV users a free $50 wager upon first deposit for signing up with the sportsbook.

Robust alliances with media companies continue

DraftKings has been racking up an impressive war chest of media company partnerships over the past year. In September 2020, DraftKings landed a major deal with sports media broadcaster ESPN, with link integrations to its sportsbook from ESPN’s digital channels.

At the time, DraftKings CEO Jason Robins pronounced ESPN’s reach “unparalleled”.

One month later, the betting operator inked a multi-year agreement with Bleacher Report owner Turner Sports, a subsidiary of WarnerMedia. The October 2020 deal secured DraftKings exclusive sportsbook and daily fantasy sports provider rights across Turner Sports telecasts, the Bleacher Report app, and all Bleacher Report digital channels.

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